Some may say that gamers are lazy and should get a real job, so it was quite fitting when the energy drink, Red Bull, teamed up with probably the most popular gaming influencer in the world, Tyler “ Ninja” Blevins, to release limited edition Red Bull Ninja cans. Many of the biggest influencers in the gaming industry started out like any average teen gamer, going square-eyed into the small hours of the morning despite protesting parents. Social influencers can make thousands of dollars with a single post, and those with large audiences are capable of raking in $250,000 or more – and this is especially true with gaming influencers on YouTube and Twitch. All it takes is the right partnership with a relevant player, and your product can go stratospheric. Influencer marketing is no secret, as major brands from all industries are piggybacking on the reputation of social media celebrities on a variety of platforms to reach wider audiences. Gaming Influencers Aren’t Just Playing Around The big question for marketers is: how can you tap into that and maximize your own brand’s visibility in the uber-competitive gaming industry?Īs you’ll soon see, the answer lies with gaming influencers. Until now, when we are seeing 2.5 billion around the world playing games, across all demographics. In a niche space where revenue was intrinsically linked to the launch dates of major games, marketing in the gaming industry has traditionally been an unpredictable, frustrating venture. For years, the gaming industry has been an enigmatic challenge that many marketers have failed to crack. Tech Jury estimates that the gaming industry will be worth $257 billion in 2025. Our world is rapidly becoming a gamer’s paradise, what with artificial intelligence (AI), augmented reality (AR), and mobile marketing growth. But now the old stereotypes are dead - from older women to athletes, kids to accountants, everyone is enjoying gaming now. Once upon a time, gamers were seen as schoolyard outcasts, work-shy dreamers, and lone rangers who struggled to fit into the real world.
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